Which term refers to data describing a group of people in terms of age, marital status, income, and education?

Which term refers to data describing a group of people in terms of age, marital status, income, and education?

• A. customer profile
• B. focus group
• C. demographics
• D. SBA

Answer: (C)

Demographics describe statistical characteristics of a population, such as age, marital status, income, and education. This matches the data described in the question, which focuses on group-level traits rather than individual preferences or research methods. A customer profile is a detailed portrait of a typical individual customer, often including behaviors and psychographics, not just broad population data. A focus group is a method for collecting qualitative opinions from a small group, not a data descriptor of a population. The SBA refers to the Small Business Administration, a government agency, not a data term. Therefore, demographics is the correct term.

Demographics describe statistical characteristics of a population, such as age, marital status, income, and education. This matches the data described in the question, which focuses on group-level traits rather than individual preferences or research methods. A customer profile is a detailed portrait of a typical individual customer, often including behaviors and psychographics, not just broad population data. A focus group is a method for collecting qualitative opinions from a small group, not a data descriptor of a population. The SBA refers to the Small Business Administration, a government agency, not a data term. Therefore, demographics is the correct term.