Which term describes data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income?

Which term describes data that describe a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education, and income?

• A. Customer profile
• B. focus group
• C. demographics
• D. SBA

Answer: (C)

Demographics refers to data about a group’s characteristics, including age, marital status, family size, ethnicity, gender, profession, education, and income. This kind of information helps researchers and marketers understand who makes up a population and how different segments behave, which guides decisions like product design, messaging, and targeting. A customer profile describes a specific individual or ideal customer rather than a broad group. A focus group is a research method used to gather opinions from a small, discussion-based sample. SBA denotes the Small Business Administration, an organization, not a data category.

Demographics refers to data about a group’s characteristics, including age, marital status, family size, ethnicity, gender, profession, education, and income. This kind of information helps researchers and marketers understand who makes up a population and how different segments behave, which guides decisions like product design, messaging, and targeting.

A customer profile describes a specific individual or ideal customer rather than a broad group. A focus group is a research method used to gather opinions from a small, discussion-based sample. SBA denotes the Small Business Administration, an organization, not a data category.